Commodity markets have the following characteristics:

  • Large volume of data that has frequent refresh rate

  • The data is “impactful” in terms of having cost/revenue implications

  • The data requires domain knowledge to convert into insight/lead indicators

We identify the customer need and deliver new or better indicators than others, by exploring the “formulae” for scale in order to deliver on a global basis cost effectively.

The combination of machine learning, domain knowledge and large datasets opens up a new market.

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