Commodity markets have the following characteristics:
Large volume of data that has frequent refresh rate
The data is “impactful” in terms of having cost/revenue implications
The data requires domain knowledge to convert into insight/lead indicators
We identify the customer need and deliver new or better indicators than others, by exploring the “formulae” for scale in order to deliver on a global basis cost effectively.
The combination of machine learning, domain knowledge and large datasets opens up a new market.